Innovation & NPD Retail & Distribution

ASDA Supplier Association New Product Development (SANPD)

SANPD was a one year applied project conducted with ASDA and six of its leading private-label suppliers. SANPD was one of two concurrent projects undertaken between LERC and ASDA (the other being the On-Shelf Availability project). The aim of SANPD was to measure and then improve the performance of the ASDA NPD process.

Collaborators involved:
LERC: Mark Francis. Main Collaborating Practitioner Firms: ASDA, Robert McBride Ltd., Faccenda

Introduction:

SANPD was a two-phased project.

Phase-1 involved designing and implementing a ‘questionnaire’ (structured interview) that was completed by the six supplier firm. This established a ‘real’ baseline of the current level of performance of the NPD process (volume of development, success and failure etc.)

Phase-2 involved detailed case studies with two of these six suppliers; Robert McBride and Foccenda. This involved the detailed mapping of the development process from their respective perspectives, identification of issues and the development of a radically improved NPD process.

Publications

Journal Papers:

FRANCIS, M. (2009). Private label new product development process improvement in the UK fast moving consumer goods industry, International Journal of Innovation Management, Vol.13, No.2, pp.467-499.

FRANCIS, M., DORRINGTON, P. and HINES, P. (2008). Supplier led new product development improvement in the UK fast moving consumer goods industry, International Journal of Innovation Management, Vol.12, Issue 2, pp.195-222.

Conference Papers:

FRANCIS, M. (2007). New product novelty and success rates in the UK fast moving consumer goods industry, Proceedings of the 12th International Symposium on Logistics, Budapest, Hungary, July 8-10, pp. 221-226, ISBN 978 0 85358 218 2.

FRANCIS, M., DORRINGTON, P., HINES, P. and FOUND, P. (2006). Supplier led NPD process improvement in the UK FMCG industry: need and method, Proceedings of the 11th International Symposium on Logistics, Beijing, China, July 9-11, pp. 284-1290, ISBN 978 0 85358 217 5.

Other Official Outputs (Reports, Case Studies, Practitioner Publications etc):

FRANCIS, M. and DORRINGTON, P. (2005).  Asda Supplier Association New Product Development Project (SANPD): Final Report, SANPD Project, Lean Enterprise Research Centre, Cardiff University, Cardiff.

 

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