Retail & Distribution
LERC: Mark Francis, Barry Evans
Main Collaborating Practitioner Firms: ASDA, ABP, Arla, Cott, Kanes, Northern Foods, Premier, SCA
Past ProjectsAsda Supplier Association
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SANPD was a one year applied project conducted with ASDA and six of its leading private-label suppliers. SANPD was one of two concurrent projects undertaken between LERC and ASDA (the other being the On-Shelf Availability project). The aim of SANPD was to measure and then improve the performance of the ASDA NPD process.
A project with Tesco to improve the New Product Introduction (NPI) component of their wider New Product Development (NPD) process, 1997-98.
The Home Shopping Research Unit was formed in 2002 to examine the home shopping and e-commerce marketplace in the United Kingdom. Its main objectives are to understand online customers demands, expectations, satisfiers and buyer behaviour, to understand what companies must do to service these demands in terms of logistical and organisational structures, and to understand the environmental and ethical implications of e-commerce home shopping.