Retail & Distribution

Asda Supplier Association

ASDA Supplier Association – On Shelf Availability (2004-2005)

Collaborators involved:
LERC: Mark Francis, Barry Evans Main Collaborating Practitioner Firms: ASDA, ABP, Arla, Cott, Kanes, Northern Foods, Premier, SCA



  • To understand the current process by which product is ordered, delivered from supplier to store and handled within store to the sales shelf.
  • To determine how well the current process works as measured by ‘on-shelf availability’.
  • To establish reasons for under-performance.
  • To develop and implement an improved process that reduces/ eliminates reasons for under-performance.
  • To develop and implement in-process measures that will track how well the improved process is working to provide sustainability

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