Retail & Distribution

Home Shopping Research Unit

The Home Shopping Research Unit was formed in 2002 to examine the home shopping and e-commerce marketplace in the United Kingdom. Its main objectives are to understand online customers demands, expectations, satisfiers and buyer behaviour, to understand what companies must do to service these demands in terms of logistical and organisational structures, and to understand the environmental and ethical implications of e-commerce home shopping.

Collaborators involved:
Logistics Systems Dynamics Group, Transport and Shipping Research Group, the Centre for Business Relationships Accountability Sustainability and Society, City and Regional Planning Department, Robert Mason, Niall Piercy


The work of the HSRU focused on helping organisations understand three key questions faced in the e-commerce and home shopping marketplace

  • how is the direct customer changing?
  • what does this mean for my business and what will have to change?
  • what are the corporate social responsibility issues of this delivery in the wider community?

Major research projects were undertaken with leading retailers, catalogue sales, internet sales, transport and logistics companies, the Institute of Logistics and Transport, Department for Transport and UK research councils.

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